FAITH NDOU
BULAWAYO-Five hundred light motor vehicles are set to benefit from free tollgate access courtesy of Minute Maid during the 2026 Zimbabwe International Trade Fair (ZITF) as part of the brand’s “Tollgate Happy Hour” activation at Ntabazinduna Tollgate.
The initiative, rolled out by Minute Maid under Schweppes Zimbabwe Limited, a subsidiary of Delta Beverages started on Sunday April 19 and will end Sunday April 26 2026 and is held between 0900am and 1100am is aimed at rewarding motorists and easing travel during the busy ZITF period while turning ordinary journeys into refreshing experiences.
The initiative is done in partnership with the Zimbabwe National Road Administration (ZINARA).
The gesture is designed to reduce travel costs for motorists heading to and from Bulawayo for the annual trade showcase while also offering complimentary bottles of Minute Maid juice.
Motorists will also get a chance to enjoy a range of Minute Maid flavours including Pulpy, Orange, Tropical, Apple Grape and Guava as part of the activation aimed at enhancing the travel experience.
Speaking on the initiative Senior Manager for Marketing at Coca-Cola ECAF Faith Nehanda said the campaign is meant to connect with consumers during one of the country’s busiest travel periods.
“We recognize that ZITF week is one of the busiest travel times in Zimbabwe and Minute Maid is proud to be part of the journey,” she said.
“By supporting motorists with a free toll pass and the refreshing taste of Minute Maid, we are enhancing their travel experience and ensuring that they arrive refreshed.”
The activation forms part of Minute Maid’s broader strategy to strengthen engagement with consumers by meeting them at key touchpoints and creating memorable brand experiences.
The Zimbabwe International Trade Fair, held annually in Bulawayo, attracts thousands of visitors from across the country and beyond, making it one of Zimbabwe’s biggest economic and business events.
With the Tollgate Happy Hour campaign, Minute Maid is expected to add convenience and refreshment to travellers, making the journey to ZITF as enjoyable as the event itself.
