MARTIN MAWAYA
GWERU–The revival of Go Beer Brewery Pvt Ltd has been described as a major step in Gweru’s economic turnaround, with Midlands Provincial Affairs and Devolution Minister Owen Ncube saying the project reflects progress under the Second Republic’s devolution drive.
Touring the US$2, 7 million plant on Monday, Ncube said the resuscitation of Go Beer shows how local authorities can tap into the country’s improved investment climate to stimulate growth and create jobs.
“The council took advantage of the prevailing investment climate to revive this iconic Midlands traditional beer brewery in December 2024 after a decade of closure.
This project mirrors government’s vision of empowering communities and diversifying local authorities’ revenue sources as we move towards Vision 2030,” he said.
Ncube said the project involved major upgrades including refurbishment of the laboratory, installation of two cooling towers, a boiler, three cookers, two packing machines, a malt plant, and the planting of winter wheat at Go Beer Farm.
He added that the brewing company plays a crucial role in the agricultural value chain, providing markets for maize, wheat, sorghum and barley farmers, while supporting industries such as packaging and yeast production.
The minister urged other local authorities to emulate Gweru city council initiative by identifying opportunities and promoting partnerships that enhance service delivery and improve the ease of doing business.
He also commended the province for surpassing its 2024 winter wheat target, saying the achievement strengthens food security and supports local industries like Go Beer.
Gweru Mayor Councillor Martin Chivhoko said the brewery’s reopening marked “a new chapter” in the city’s economic renewal.
“The revival of Go Beer Brewery is a testament to the power of collaboration and our collective determination to rebuild our local economy,” said Chivhoko.
“For nearly a decade, Go Beer lay idle. Its rebirth is a triumph for our people and proof that public-private partnerships can transform communities.”
He said the collaboration between Gweru City Council and Crest Street Industries was key to bringing the project back to life, adding that the revival will boost local business, increase council revenue and create new opportunities for residents.
Go Beer Breweries chief executive officer Edward Rusike said the plant was operating at 30 percent capacity, producing 15 000 litres daily, with plans to scale up to 45 000 litres per day.
“We have refurbished the old machines, installed new ones and introduced smart packaging to compete in the modern market. Our goal is to grow the brand and create more opportunities for local suppliers,” Rusike said.
Once a major employer and revenue source for Gweru City Council, Go Beer had been closed since 2014 before being revived through a partnership with Crest Street Industries marking a significant turnaround in the city’s business landscape.
