During the opening ceremony of the Paris Olympics, a controversial segment parodied Leonardo Da Vinci’s renowned fresco, ‘The Last Supper,’ featuring drag queens, a transgender model, and a naked singer.
This portrayal has sparked intense backlash, leading to several major companies reevaluating their commercial and advertising relationships with the event.
One such company taking a definitive stance on the matter is C Spire, the sixth-largest wireless provider in the United States. In response to what it deemed a disrespectful portrayal of a sacred Christian scene, C Spire has announced its decision to pull all advertising from the Olympics.
This move demonstrates the company’s commitment to its values and the significance it places on respecting religious sentiments.
“We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will be pulling our advertising from the Olympics,” the company declared on X (formerly Twitter).
The move by C Spire has received strong support from various quarters, including Mississippi Governor Tate Reeves, who praised the company’s stance.
“I am proud to see the private sector in Mississippi step up and put their foot down. God will not be mocked. C Spire drew a common-sense, appropriate line,” Governor Reeves stated.
The controversial segment of the opening ceremony, designed to highlight Paris’ vibrant nightlife and its culture of tolerance and subversiveness, reimagined the iconic biblical scene of Jesus and his twelve apostles sharing their last meal before the crucifixion.
This depiction has not only offended many Christians but also led to a broader discussion about respect for religious beliefs in public events.