MILLICENT HUNGWE
Coca‑Cola’s beloved Share a Coke campaign is back in 2025, reimagined for a new generation by putting popular first names just below the Coca‑Cola logo on the popular beverage.
First launched in Australia in 2011, the campaign has now been brought back to the market, intentionally targeting Gen Z (those born in the mid 1990s to 2010).
The campaign is becoming a global hit, turning simple drinks into personal gifts and sparking connections among friends and family.
Now, Coca‑Cola has revived this iconic idea to help Gen Z connect in meaningful ways.
“The iconic Share a Coke is back and supercharged, celebrating the magic of connection,” said Islam ElDessouky, Global VP, Creative at Coca‑Cola.
“We’re bringing new experiences and ways to uplift friendships through everyday real-life moments,” he added.
In today’s fast-paced digital world, real-life moments can feel rare. The 2025 version of Share a Coke blends online and offline experiences, encouraging people to slow down, share a drink, and show each other they care.
Launched in April, Coca‑Cola bottles and cans featuring names are now available in stores across more than 120 countries. The campaign also includes a digital hub, which fans can access through the Coca‑Cola mobile app or a QR code on the packaging.
There, users can personalize cans and bottles with new names and use the Share a Coke Memory Maker to create fun, shareable videos with their own content and memes.
The campaign also features a heartwarming film called The Magic of Sharing, collaborations with influencers to reach Gen Z on platforms they love, eye-catching outdoor ads celebrating friendship, and special “Share a Meal” bundles at KFC in selected countries.
Sources emphasized that some names might stay longer on the shelves, as they’re tied to bad memories for some shoppers. However, overall, Share a Coke continues to be a fun way to turn simple moments into lasting memories—one personalized bottle at a time.
“I am very happy to drink from a cane with my name inscribed on it, this a good experience, I am so excited, I hope it will include all my family names including friends and relatives,” said Chido Makurira who had just bought a coke from Zuva Service Station at old Croco Motors along J. Tongogara Avenue in Masvingo City.
However, the campaign is not without controversy as some are complaining that their names are not featuring.
“It is a good initiative, but for some of us, we are not happy as our names like Chaminuka are missing,” said Edmund Chaminuka from Hwendedzo in Masvingo Rural.
