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River Valley Group fosters clean environment


Gweru-based property developer is leading a remarkable charge to preserve the natural beauty and cleanliness of the leafy suburb of Woodlands.

The River Valley Group, under the dynamic leadership of its chief executive officer, Dr. Smelly Dube, has spearheaded a series of impactful cleanup campaigns that have transformed Woodlands’ hygienic landscape.

Woodlands Phase Two, known for its lush greenery and tranquil ambiance, had long been plagued by unsightly accumulation of waste.

However, River Valley Group’s unwavering commitment to environmental sustainability has turned the tide, earning the company widespread praise from local residents.

“River Valley Group has been a beacon of hope for our community,” remarked Obert Rupanga, the Woodlands Residents’ Association Chairperson.

“Their tireless efforts to keep our suburb clean and free from waterborne diseases have been truly remarkable,” he said.

The company’s alignment with the national clean-up campaign and the global vision for sustainable environments has been a driving force behind their initiatives.

 Through these monthly cleanup events, the renowned property developer has mobilized both its employees and the local community to collectively remove litter and maintain the pristine appearance of the neighborhood.

“The clean up initiative has borne positive outcomes, as there was no flooding and clogging of the drainage system in this area since last year. We believe that a clean and well-maintained environment is not just a luxury, but a fundamental right for every resident,” said Dr. Dube, the group CEO.

Dube said the impact of the cleanup campaign under the “zero-litter” theme has renewed a sense of community pride.

“By spearheading these cleanup campaigns, we aim to foster a sense of pride and ownership among the people of Woodlands, empowering them to take an active role in preserving the beauty of their community,” she added.

Additionally, residents have embraced the company’s initiative, volunteering their time and energy to ensure the suburb’s continued cleanliness.

“It’s truly heartwarming to see the transformation that has taken place in Woodlands,” said Rupanga.

“River Valley Group has not only improved the physical appearance of our neighborhood but has also inspired a deeper appreciation for the importance of environmental stewardship,” he added.

Gweru Residents and Ratepayers Association (GRRA) director Cornilia Selipiwe, who was among the participants, said his organization has “joined hands” with the land developer to keep the environment clean.

Cultivating a Culture of Environmental Stewardship

Despite maintaining the pristine condition of Woodlands suburb, the company has also ignited a deeper sense of civic responsibility among residents.

“It’s not just about picking up trash,” explained Dube.

“Our goal is to instill a deeper understanding of the interconnectedness between a clean environment and the overall well-being of our community. By empowering our residents to take action, we’re cultivating a lasting culture of environmental stewardship,” added Dube.

Dube said the company has been instrumental in fostering a culture of active participation and shifting the mindset of Woodlands residents to take ownership of their shared living spaces.

Another resident, Beulla Mapuranga, stated that the impact of grassroots engagement has been tangible, as people of all ages eagerly take part in the cleanup efforts.

“Before River Valley Group’s intervention, many of us in Woodlands took the cleanliness of our surroundings for granted. But their consistent efforts to mobilize the community have truly opened our eyes to the importance of environmental stewardship,” shared Mapuranga.

As Gweru’s urban landscape continues to evolve, the “zero-litter” campaign by the local property developer is a shining example of how the private sector can collaborate with residents to create a greener, more sustainable future.

The company has set a new benchmark for responsible property development and environmental preservation.

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